The COVID-19 pandemic has resulted in the vast majority of us having to resort to engaging in social distancing, especially in real estate. You may be an agent or a seller wondering how to correctly market your property. Perhaps one of the most effective methods in helping to limit exposure to the virus while, at the same time, ensuring that you’re able to successfully market yours or your client’s home is to conduct a virtual open house. In the event that you haven’t done too much involving video, however, chances are you may be feeling rather intimidated at the idea of conducting something like this. Thankfully, there are all sorts of strategies that will ensure you on how to create a successful virtual open house .

Four tips on how to create a virtual open house:
Tip #1
  • First and foremost, it’s important to ensure that all of your video equipment is upgraded, which will help to ensure that your virtual open house is more professional. This means that you will need to focus on upgrading your camera, as well as using a tripod and optimizing your lighting. Additionally, if you’re considering streaming the virtual open house to multiple platforms, it will be a good idea to invest in a multi-stream switchboard to assist you with this. This will enable you to stream on multiple platforms at the same time such as YouTube, Instagram, etc.
Tip #2
  • It’s also a good idea to consider hosting multiple virtual open houses per day as a way to make a bigger impact. This is something that should be done for all of your current listings. Additionally, it’s important that you promote these tours heavily via both social media and email prior to all of them taking place. The same can be said in regards to promoting all of your real estate listings as well.
Tip #3
  • You should also provide plenty of detailed information while the virtual open house is taking place. For instance, begin outside and guide all of your viewers through the front door – the same as you would for an in-person showing. From there, go through each room before you then end up back outdoors, where you should then go over all of the outdoor spaces. Additionally, you should also be sure to showcase closet spaces, upgrades, finishes, and views from other areas of the home. It’s also a good idea to discuss the actual neighborhood, schools, and other highlights and amenities. Furthermore, don’t forget to stop from time to time and answer any questions from viewers during the live stream.
Tip #4
  • Just as you would for an in-person tour, you should also spend time for a virtual open house as well. Generally, you will want to spend about 10 or 20 minutes on the tour; however, this depends on the actual size of the house. This will give you plenty of time to not only take your viewers on a full tour of the home, but it will also give you time to answer any questions that they may have in regards to the property and the neighborhood as well.


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